“Customer is king/queen” is a mantra that retail industry lives by. To make the royalty feel their best during their visit, retail industry to vast extents to ensure that they are appeased. Today, however this is not restricted to merchandise, but also to the way merchandises are presented in retail stores. Window displays and signature displays have become crucial ingredients for a customer’s store experience. Understanding the importance of this in the retail industry was the objective of this project assigned to the students of PGDFC-15. The class was divided into four groups of 2, each taking a brand of their choice and creating a window display and signature display that would best suit the brand.
NIKE: The team had taken the concept of “Artleisure”, which is art + athleisure (a trend that involves combining sportswear into everyday ensembles). Taking the concept of weaving threads (the art form), they created a window display and signature display that would reflect the athleisure trend.
CHUMBAK: Chumbak, the fun lifestyle and fashion brand is known for its quirkiness. Retaining its “All That Quirks” theme, a living room setup comprising of lifestyle products was created for the window display and merchandise mounted on mount-boards was hung to the ceilings for the signature display.
3.DIESEL: Diesel, a brand known for its rugged looks has always had a vibe and elements of the past decades. Hence taking “Grunge” as the theme, the signature display comprised of raw wooden boxes to display merchandise and brick-wall texture as a backdrop for the window display giving a “Lumber-sexual” feel.
4. MOSCHINO: At the Milan Fashion Week S/S 2016, Moschino presented a collection that reminded everyone of something that everyone dislike the most, “TRAFFIC”. Taking the very same concept, an island window display and signature window display was created using traffic signs.