Riding the Instagram Wave: 5 Fashion brands who nailed their strategies
The fashion industry is buzzing on Instagram like no other. The fashion brands seem to have got it all sorted when it comes to engaging their audience with posts and stories. Instagram has become the preferred platform as compared to Facebook and Twitter. These five brands are teaching us exactly how to create an intriguing social media presence.
1. Nike @nike
This brand has succeeded in grabbing the attention of followers with video content. Nike usually posts short clips of motivational videos. With a whopping 84 million followers, Nike certainly knows how it’s done. You can find posts of professional athletes alongside other fitness enthusiasts.
2. Zara @zara
The marketing strategy of Zara has surely surpassed other luxury and expensive brands. You can see professionally photographed models wearing the amazing label. Their account is aesthetically appealing and they have positioned the brand very professionally.
3. Madewell @madewell
The major takeaway of this brand is how their feed is exceptionally soothing yet stunning. Madewell is an apparel brand and they post pictures of their products, as well as the latest collaborations. You would be delighted to see their feed if you are a fashion lover.
4. Asos @asos
Asos is a British online retailer of fashion and beauty. Their Instagram page is filled with vibrant and bold pictures. Each photo is visually appealing and conveys the story of the brand uniquely. They also post pictures from their latest campaigns. Start following Asos if you wish to learn how to engage the audience.
5. Aerie @aerie
Aerie is a lingerie and bathing suit brand. Their feed gives you the tropical beach vibes. They have won the hearts of followers by posting images of a diverse range of women. Aerie promotes body positivity which is why people connect to the brand on a deeper level. They post pictures that are relatable which also makes their brand more appealing to customers.
You can very well learn a trick or two for your Instagram account from these brands. It is a good idea to address a social issue or promote positivity and modern values. The brand also needs to have a consistent Instagram theme that speaks on behalf of it. The right strategies can immensely help you get more followers and improve your reach. Learn how to manage your Instagram marketing efficiently with a Diploma in Fashion Business Management from the JD Institute of Fashion Technology.