Dear Management, It has been over two decades since the first student enrolled at the JD Institute of Fashion Technology. Since then, over 20,000 design students have passed through our halls. But the questions I am asked by tentative applicants never change: Can I do it? What does it take? I can barely draw a straight line.
I believe all you need is a little imagination and the willingness to work hard at converting your imagination into success. Your background is immaterial. The father of advertising, David Ogilvy, scrounged around as an apprentice chef and a door-to-door salesman before he entered advertising. The rest, as they say, is history. So don’t worry about skills. Skills can be learnt. Instead, develop and articulate your imagination which is your unique way of looking at the world. That is your single biggest gift. And work hard at mastering your craft so you can make your imagination come alive.
Today, the fashion industry is more fragmented and competitive than ever. But that also means it is ripe for bold and imaginative ideas that leave a mark on the industry. Many Indian designers are already doing that. And you can get there too. All you need is a confident imagination and the training to harness that imagination for tangible results.
This is where it happens. Welcome to Imagination.
Mr. Chandrakant Dalal