How to Introduce Yourself As An Interior Designer
With so many colleges and institutes churning out hundreds of interior designers every year, it can be difficult to introduce yourself as one of the better interior designers who would provide real value to clients. This article looks at how one can introduce oneself as an interior designer and get clients and work. Some of the important steps to take are:
Create a Portfolio to Show Clients
A portfolio is an amalgamation of all your work and helps showcase your design skills.
- A strong portfolio can also help you stand out from the crowd.
- When making a portfolio, be sure to be as varied as possible and to highlight as many different types of projects as you can.
- If you have just graduated and have not yet done any projects in the real world, be sure to highlight your college projects as well as any 3D designing you may have done as part of your interior designing training.
Showing clients a portfolio helps them better gauge the quality of the interior designer and shows them that you mean business.
Have a Strong Online Presence Including on Social Media
In this digital age, it is extremely important for businesses to have a strong online presence and this is no different for interior designing firms. Post regular updates on social media platforms, such as Facebook and Twitter, and share useful tips. Social media can also be used to promote the business.
- Create a website & start doing promotion
Having a website can be a great way to showcase one’s portfolio. In addition, different projects can be showcased to show the variety of one’s work. Having people take notice and start recommending you is a great way to get more projects.
- Post regular blogs and articles showcasing your design skills
Posting regular blogs and articles that show your fluency in interior design can help people sit up and take notice. This can lead to increased business. Having a blog page that is regularly updated with useful and popular topics and tips can be a sure way to increase the amount of work that comes in.
Start Networking and Building Contacts within the Industry
Networking is crucial in the interior design industry and one will need to maintain and update a list of contacts that regularly need interior designing work. These can be contacts in the construction or hospitality industry, among others, such as the film industry and so on.
- The list of contacts can be used to send promotional material and to showcase one’s work.
- Attending industry events and conventions or conferences can be a great way to begin building a list of useful contacts.
- Get a mentor
Finding and working with a mentor can be a great way to initially learn the ropes of this highly competitive industry. A mentor can help guide and advise new interior designers and help them with referrals and contacts.
- Try to get referrals
One great way of obtaining further work is to get current clients to refer you to others. Be sure to ask clients for referrals.
- Have partnerships with stores
Having partnerships with stores can further help with obtaining ongoing work. Stores that sell furnishings and other interior designing material are a great place to have partnerships with since people shopping at such locations usually also need the help of designers. Go to such stores and figure out a relationship that works for both.
How to Market Interior Design Business
As discussed above here lookout summarise points, how could you market yourself as a good interior designer:
- Setup a website
- Create the best portfolio for your clients.
- Be active and try to engage in social media platform.
- Do blog marketing, post regularly/weekly twice in your blogs.
- Create more videos & showcase in YouTube channels
- Try to start a google AdWords campaign & do SEO for your website.
- Join/Resistor curated platforms
- Attend more events/shows & get connect with more peoples.
- Word of mouth
- Hangout with the people where you get more ideas to grow your business
How to Satisfy Your Clients in the Industry
Provide clients with value for money and don’t overcharge, especially in the beginning
In the initial days, when one is just beginning to get a foothold in the industry, it is a good idea to be highly competitive with the pricing. Charging clients less can be a good way to build up a portfolio, which is very valuable. Once you have a decent portfolio, charging for work can be as per industry standards and quality of work and services provided.