The Fashion Design Department at JD Institute of Fashion Technology invited Mr.Ash Allibhai, who is the Director of Client Services at Trend Council for an informative and interactive session on Trend Forecasting. The session revolved around topics such as what is trend forecasting, different types of forecasting and what influences forecasting, be it long-term, seasonal or fast track. He also provided insights on the emerging and upcoming trends in the industry. The students got a first-hand opportunity to interact with him and figure out how one can pursue a career in trend forecasting. His zeal and passion for the subject matter were evident and clearly expressed with each topic explained with precision.

Trend council is an affordable subscription-based online Trend tool for designers and fashion professionals delivering expert analysis and design inspiration.

Mr. Allibhai began his career on the Luxury African publication ARISE and joined the publication as a consultant helping to build their fashion portfolio, styling, and co-creative directing shoots as well growing their fashion advertisers working closely with the commercial and fashion editorial teams.

He has also worked as a PR and Branding Consultant for London Jewellery Week as well as a Brand Consultant for TJF Group where he worked on a number of projects and some premium brands such as Swarovski, Stephen Webster, Ben Sherman, and Belvedere vodka. He is a regular speaker at fashion trade events such as Intersoft Hong Kong and also MODA in London.


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