Diwali Fest – Experiencing First Hand Marketing

As part of our endeavour to promote craft, design and creativity, we motivated our students to create unique products for Diwali, 2017. The products were very innovative, one-of-a-kind, hand-crafted traditional items related to home decor, stationery, gift items, fashion accessories, pooja etc. Students participated in an exhibition at India Islamic Cultural Centre on 3rd and 4th October and got a first-hand experience of sales, visual merchandising and brand promotion.