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Demelza – Future Origin – JD Annual Design Awards 2017

Demelza – Future Origin – JD Annual Design Awards 2017

Collection Name : Demelza
Students Names : Kavya GR and Shaik Haleema

Demelza is a breathtaking collection that aims to manifold the beauty in damaged and defective things. The collection revolves around concealing defects in fabrics through the usage of embroidery. The designers were driven towards reconstruction of damaged fabrics and wanted to utilize them in their collection. To  add value to the waste fabric, the designers have added
embellishments for enhancement. The embroidery weave on the fabrics is functional and aesthetically appealing. Inspired by dreamcatcher and bamboo weave, the inspiration has been implemented in the form of bright coloured surface ornamentation against earthly coloured garments to strike a balance for the perfect Bohemian look. The collection is  presented by Kavya GR and Shaik Haleema from the B.Sc. Batch.

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)

Demelza - Future Origin - JD Annual Design Awards 2017 | Photography : Jerin Nath (@jerin_nath)
Photo Courtesy : Jerin Nath (@jerin_nath)
#iamworld #iamearth #futureorigins #sustainable #ethical #innovation #jdada2017 #jdannualdesignawards
#jdinstituteoffashiontechnology #jdinstitutebangalore #fashion #design #runway #graduateshow

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