We have a highly competitive curriculum in visual merchandising. What differentiates us is our ability to stretch your imaginative abilities. That is how you go beyond possibility and create whole new worlds. This course will enable you to become a visual arts specialist in fashion, films, theatre or retail, by laying strong foundations in visual merchandising.
- The course will enable the learner to understand elements and principles of design to put together an aesthetic display.
- The learners will understand technical details pertaining to store layouts, merchandise assortments thereby maximizing profits by creating a conducive ambience for consumers to make buying decisions.
- The learners will be able to create thematic displays catering to the consumer psychologies and maintaining the brand ethos as well.
- The program enables the students to develop a creative approach making use of varied materials to enhance visual experience of consumers.
- Students will be able to produce theme based window displays for occasions as well as generalized displays as well.
- Students will be able to work towards enhancing product appeal by an augmented placement of props etc.
Students with a Visual Merchandising diploma will be able gain opportunities as Visual Merchandisers in the retail sector, or can work with different brands and design houses. They also have an avenue in the Interior design sector, which is an upcoming dimension added to residential as well as commercial projects.
- The course lays focus on practical learning by giving an opportunity to work hands-on to the learner.
- Industrial exposure is included in the course curriculum, as it is the need of the hour.
- Industrial visual merchandisers train the students laying emphasis on the current trends of the industry.
- Elements of Design
- Principles of Design
- Introduction to Retail and Signages
- Store Layouts
- Planogram and Elevations
- Introduction to Props and mannequin handling
- Props presentation and Window designing
- Window design
- Thematic planning
- Window design