The course aims to impart cutting-edge knowledge about the fast growing field of Visual Merchandising. Visual Merchandising is the specific art of displaying fashion merchandise in a manner that appeals to a potential customer.
“Colour affects visual merchandising by attracting people within the first five seconds, which communicates an immediate association or emotion.” ~Mark Clifton
The Diploma in Visual merchandising aims to impart knowledge and latest technology in the fast-growing field of retail Merchandising. Visual Merchandising is a specific art of displaying merchandise in a manner that appeals to a potential customer. The student goes through rigorous training understanding the consumer buying phycology, the sales potential in terms of the right display in retail shops, showrooms, windows, signboards, interiors and other promotional drives. JD Institute of Fashion Technology, one of the best institute in India for design provides the right guidance which includes more industrial exposure under the right industry experts. The visual merchandising course is for creative aspirants who like to talk to people in visual form.
A visual merchandiser has a very big role in today’s retail industry, since the competition is high among brands, the importance and demand for visual merchandisers are crucial. The areas where they can show their skill are like, fashion, store management and merchandising, marketing, event designer, exhibition designer, home staging and even become a stylist. Getting associated with JD opens a wide range of opportunities in the market i.e. in the from internships to placements.
The diploma in visual merchandising is a six-month program with the following modules as below.