Abof (stylized as abof) is an Indian online fashion retailer headquartered in Mumbai. The company was founded in October 2015, and is privately held by Aditya Birla Group. Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands. The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section. Abof is an acronym for “all about fashion”.