Business Acumen that Every Aspiring Fashion Entrepreneur Needs to Master

Business Acumen that Every Aspiring Fashion Entrepreneur Needs to Master

Let’s face it, deciding to start your own venture is hard. It’s like jumping out of an airplane without a parachute, hoping to be saved by the wind and find green pastures. Just like all other businesses, the fashion business is also one with huge risks and equally huge rewards.

So, you decide you want to build a start-up from scratch surrounding a subject you are passionate about. But passion and hard work alone don’t guarantee success. One also needs to be well aware of their market and be able to make good judgments.

Clear Goals

A ship travelling without a clear destination will eventually sink. The same is true of business, more specifically the fashion business. You need to establish a clear map to achieve your enterprise’s short and long-term goals. You do that by studying and understanding your niche. Find the correct investors, distributors, and talent to help you on your journey. No one makes it on their own, and in the big bad world of fashion, you need as many loyal friends who believe in the same goals you do. All of these goals can be easily set with a one year Diploma in Fashion Business Management for young aspiring Entrepreneurs.

Starting Your Online Store

The rising e-commerce craze has made it very easy for many brands to find their footing in this very competitive market. It is very easy for an entrepreneur to now begins their own online store without any technical expertise, with the help of many online tools like Shopify and Woo-commerce. Online stores are a great way to cheaply get your product noticed by a larger audience.


Business Acumen that Every Aspiring Fashion Entrepreneur business acumen that every aspiring fashion entrepreneur needs to master - 2 - Business Acumen that Every Aspiring Fashion Entrepreneur Needs to Master


Test Your Product

Be humble and start small. You can do that by testing a single product line one at a time. Use social media and observe the reaction it garners from your potential customers. This will immensely mitigate your losses by choosing a product that is already popular with the audience. You can then launch your store on a bigger scale with a winning product as your flagship brand.

Doing this, you spend less on marketing, you already have a buyer base that is not only willing to pay but also talks about your product on social media, leading to some positive word of mouth marketing.

Acknowledge the Competition

You are a new brand trying to position your uniqueness in the market. In order to understand how to effectively position yourself, you need to understand both the new players as well as the ones already killing it in the fashion industry.

Understanding what makes them click with the audience as well as the areas they flourish in will help you create your own unique positioning strategy that will carve a place for your products in the market. Tell your audience why your brand is different than the others and hope for some substantial conversions.

Learn Cash Management

A crucial lesson often ignored by novice fashion start-ups is the understanding of how cash flow works in a business. There is a huge outflow of cash towards the manufacturers, way before you start receiving the returns back from customers or retailers. Not keeping your finances in check can lead to a catastrophe even before the ribbon is cut. Spend wisely, keep tabs, and hire a bookkeeper to make sense of all your daily transactions.

Many aspire to take the fashion industry by storm but very few succeed. An amalgamation of knowledge, relationship building, and true grit goes a long way in not only making your first profit but also leaving behind a legacy the fashion industry will remember you by.


Enrol with JD Institute of Fashion Technology for a one year Diploma in Fashion Business Management and master the global study market.

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September 2019
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