Amita Sharma Batch of 2000
Coming from an Air force background, Amita caught the flying bug at a young age. As a child she worked on flower decorations, pottery and stued toys, which she would then sell at exhibitions conducted by Air force women’s association. As a travelling child of an Air Force ocer, her immense exposure to new places, cultures, arts, designs, people and their ways of life, added a fuel to her creative quest. No wonder, these elements come alive in her creations too.
After studying fashion designing at the JD Institute of Fashion Technology, Bangalore, she worked with a fashion boutique, and then quit after a year to launch her own label ‘Amcouture’.
Praised for easy silhouette and clean design lines, her label resonates with the women of today. “The effort is to bring the “unexpected everyday” to my collections”, she says. Each creation is special and radiates a unique spirit that celebrates countless facets of a modern woman. Her pieces are comfortable and mirror contemporary trends, yet magically merge into a seamless fusion of culture. And, the credit for this goes to her years as a travelling child and all the cultural exposure.